Robots meta found: "" Facing sagging revenues, the gm of a hotel calls in the director of marketing and tells her to justify recent expenditures on market research projects. The director of marketing would do best to tell the GM which of the following? - Essay Yard

Facing sagging revenues, the gm of a hotel calls in the director of marketing and tells her to justify recent expenditures on market research projects. The director of marketing would do best to tell the GM which of the following?

“Market research is an essential part of gauging consumer preferences and developing plans that will enable us to meet our sales goals.”

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